Sports Wear

Today when every section features a keen participation of women, there is hardly any sport left that is untouched by them. It goes without saying that where on one hand women participation in games is raising the demand for women’s sportswear is also rising along with it. Unlike the previous times when women used to get instructed to wear full clothes, today they are free to choose from the vast variety as to what clothes they like to wear.

Women remain keen to get indulged in different kinds of sports. Considering the women’s demand to stay fashionable while they play, fashion sportswear has been launched. Businessmen have discovered luminous opportunities in the business of women spots wear and thus they have launched a diverse range of women sportswear. They are available in exotic shades, prints and patterns and have become quite popular among the modern youth who look for something stylish to wear and sketch out their own style statement.

Talking about typical sports wear clothes they include T-shirts, shorts, tracksuits, sweat pants and jerseys. The tempting and trendy designs in fashion sportswear have lured the youth to wear them as casuals as well. The advancement in technology is used to make sophisticated women’s sportswear that are today being readily manufactured and sold.

The beauty of these sports wears is that they have quite light in build and do not restrict in free body movement of the player. These are exclusively designed to bestow complete flexibility and freedom to play. For example, the sportswear designed for judo and karate players is designed to suit the structure of a woman’s body. Similarly an athlete, badminton player or a table tennis sport player would demand for a comfortable and light weighted sports wear clothes so as to have complete concentration on the game only. Inconvenience may cause distraction in attention.

Today, the Internet has become the best source of buy sportswear where you will come across unbelievable range of women’s sportswear. You can order designer women’s sportswear from online retails stores or retails shops. The modern sports wear clothes has stepped ahead and has transformed a complete outlook of from how she used to look earlier. Now the sports women look equally stunning and appealing as any other top celebrity while they play. Thanks to the innovative and awe-inspiring range of Ladies Sports Wear available online today.

All these year’s Muslim females have faced the problem of finding an appropriate swimwear which adheres to the Koran, which requires a woman to cover everything except her face, hands and feet.

The swimwears available in the market were either not targeted for the Muslim women as they led to show of skin or were unpractical for swimming. To aptly describe how uncomfortable the swimwear designed for Muslimahs was I shall quote Aheda Zanetti who wrote to the National Geographic News stating “As an active Muslim girl, I found it difficult to participate in most sports, because of all the excess clothes we were wearing. And the veil very unpractical when playing sports”.

For a market that was not targeted by big market share holders like Nike scattering small companies took the initiative of designing something fruitful for Muslimahs. People like Zanetti, Oliver Momeni and Hasema saw a great potential and design need in the market of swimwear for Muslimahs. Zanetti, is the owner of Ahiida, an Australian company that designs women’s sportswear. Oliver Momeni started his venture of Bodykini in 2007, based in Spain and Hasema a Turkish company started designing a line of swimwear for men, women and kids. Among all these products the most admired and reviewed is “Bodykini”.

Surely, Oliver had the support and opinions of his Iranian family members and an experience of over 20 years in the family textile business. Before designing the final product “Bodykini”, Oliver conducted a lot of market research and held talks with many Muslim women. In the course of his time, he learned the important attributes targeted while designing the swimsuit. He designed Bodykini which is a complete blend of a swimsuit that looks great, designed for modest comfort, adheres to Islam’s tradition and most importantly lets women swim without any fear.

It does so by removing all the excess fabric that the previous swimwear provided like the veil, pants and skirts. Oliver incorporated every thing into 2 main piece of clothing: a shirt with a hijood that serves as a close-fitting headpiece, which firmly lays on the head without slipping and a pant. The fabric used is a high quality water-repellent fabric that is not only highly Chlorine resistant but also provides protection from ultraviolet rays. The advantage of using a Polyester material is that it has low water absorbency, dries fast and ensures complete stretch in all directions leading to comfortable swimming or aqua-sport.

The Bodykini comes in two colors to choose from and two unique features. The first feature is the two elastic bands that are attached at the inside of the pants that get buttoned to the inside of the suit, which prevent the suit from floating in case the swimmer performs a feet first dive. The second feature is the small pocket with a zipper in the pants; ideal for keeping small items like keys or money.

So now, with products like Bodykini both the problems namely: meeting the Islamic traditional requirements and availability of a comfortable swimming garment for women, are solved.
Bodykini is available online at bodykini.com. Along with this Bodykini has been launched in the Middle East and is available in Dubai at Al Boom Marine retail stores or at the Dubai Ladies Club.

Now, Islamic women can remain more active and enjoy the aqua sports with the power of Bodykini.
The Bodykini modest swimwear is becoming popular among not just the Muslim population but also among all those women who love to cover their bodies and prevent the tans while enjoying the relaxing water.

Having said all this, Oliver Momeni is not just being thanked by all Muslim women for introducing such a wonderful product in the market but the big players are looking forward to promote products like Bodykini which is showing a very good grip on the swimwear market. Taylor, of Azizah Magazine, says that

“In another 15 years there’s going to be a sizable Muslim consumer market and lots of demand”.

I think we’re where the Hispanic market was 20 years ago, and today the Hispanic market is a big consumer market.” Further more, Arun Jain, a marketing professor at the University of Buffalo in New York State, agrees and states that given the growth potential of the Muslim community in the United States, major sportswear manufacturers could be missing out on an opportunity to break into an emerging market. Moreover, more than just the Muslim women the modern world women comprising of Christian, Jews and others don’t feel the need to show off their bodies and strive to be modest.

The different types of workout and exercise routines that women can take part in are almost as broad as the types of sportswear on the market today. For most women, the first step in working toward any goal is to look the part. Whether it is a new school, a new job, starting a new business or working toward a goal to lose weight or live healthier, a fresh haircut and new outfit can help the woman feel the part and stay motivated toward their goals. A great new pair of cross training shoes can help inspire a woman to get out on her morning run, a new cute colorful yoga mat can help get a woman to an early morning yoga class and a new pair of shorts can help maintain a woman’s confidence as she sweats on a spinning bike.

Ladies sportswear is one of the types of fashion that also features large amounts of built in functionality. Shorts, pants, and tops that have spandex incorporated in the material help maintain coverage throughout any yoga, pilates or boot camp movement. Insulating type fabrics and products can help keep a woman warm when jogging or exercising outside without having to wear multiple layers and feel bulky while trying to burn calories and build muscle mass. Additionally, some of the trendy, cute, fun and funky sportswear is attractive and classy enough to look put together while running errands, going to class, dropping kids of at daycare, going to the doctor or a variety of other tasks without looking like a woman has just left the gym or has failed to get dressed. Sweatshirts and hoodies are accepted most everywhere, and never seem to look out of style.

Ladies sportswear does not only consist of clothing and shoes but has expanded into the world of accessories as well. From gym bags, watches, iPod holders and a variety of other accessories can be purchased, worn and used to make a woman’s workout, outdoor activity or other physically related activities more enjoyable and productive.

Since, ladies sportswear is designed for physical activities and women with very active lifestyles is key to find the perfect fit, style and type of sportswear for each individual woman. Wearing the proper type and style of sportswear can help maintain a woman’s motivation, help them be more productive, and also help them feel more confident about themselves in the situations that they are involved in with physical activity.