AW77 is the lucky number of Nike and the new code of hoodie. This series is based on their traditional sports ideal and original design.
Geoff Hollister held ”Athletics West”, the best training place of athletics, which is a revolutionary event. Because of running in the cold and humid whether in Ohio, those athletics elites need a series of top hoodie to complete training. Then designers introduced AW77.
AW77 hoodie is a key sportswear in winter and autumn. According to the plenty of data resources and keep the best features, it combined with the fashion ideal and sports creativity.
Their thick double fleece with hood can wrap and protect your body without restraint. Sportswear and movements are consistent. It will not change the shape when put off hood.
AW77 in 09 series was redesigned and built a new model. Rib stitch cuff close to the skin; oxidized metal rope top, flat small rope hole and regular inner structure will avoid broken by fiction. The 400 kilo of organic fabric combining with Nike DWR water-resist technology means the rain can fall off directly from the surface and in order to keep dry and warm.
Additionally, the Vislon water-resist zipper provides another protection. When zipping on the top, the soft zipper can protect your chin.
They have dark grey and black which symbolized the gym, red and orange symbolized the playground, and young purple. No matter which team you support, you will find your color to show your passion.
Nike commemorated the long history of ”Athletics West” and Ohio which is the birth land of Nike creativity through AW77. Why not put on AW77 to experience the mould of sport pioneers and feel their concentrate and firm now?
Archive for October, 2009
Wearing the appropriate apparel when weight-training or doing any type of physical activity is a lot more important than you think. Guys who want the best clothing for training should buy athletic wear for men. You will not only find it more comfortable and suitable for exercise it can also help to boost performance.
Having the right gear is essential even if you’re not a regular gym member or you exercise infrequently. This doesn’t mean you have to spend hundreds of dollars and invest in the most advanced athletic wear for men. You just need to dress for the part and in most cases that just means a t-shirt and a pair of sweatpants. After all, you can’t exercise in a pair of jeans and shirt.
Those who train regularly will need to invest in extra athletic wear so that they can keep a clean set for working out. You will definitely feel more comfortable donning the appropriate apparel, not to mention look the part. A lot of men these days like to wear sportswear as it can be very fashionable, especially amongst younger men.
Things like sneakers are hugely popular with people of all types and ages and can range from 10 dollars to thousands of dollars. Just watch a music video and you can see a big name rapper donning the latest designer athletic wear for men. Many people like to wear a combination of athletic wear with other types of clothes and treat them almost like accessories to complete a look.
Baseball caps, hooded sweaters and t-shirts are also very popular and can come in a vast range of styles. Apart from looking cool sportswear is very comfortable and serve well as everyday casual wear and clothes to put on when relaxing at home.
Of course, for people taking part in sports and other physical activities there’s a few things to consider before actually buying sportswear other than how good it looks. For example, nowadays you will find sports clothing developed for particular types of sports. Basketball apparel is generally very loose fitting as well as very breathable. This allows players to make wide movements without restriction and keep them cool.
Look at every sport and you will notice that each sport has its own type of clothing. For general exercise such as kickboxing, Pilates, weight-training and running; a pair of sneakers, sweatpants or shorts and a tee is fine. Furthermore you will find athletic wear for men adaptable to all types of weather so that you can train in the cold, sun or rain.
All these year’s Muslim females have faced the problem of finding an appropriate swimwear which adheres to the Koran, which requires a woman to cover everything except her face, hands and feet.
The swimwears available in the market were either not targeted for the Muslim women as they led to show of skin or were unpractical for swimming. To aptly describe how uncomfortable the swimwear designed for Muslimahs was I shall quote Aheda Zanetti who wrote to the National Geographic News stating “As an active Muslim girl, I found it difficult to participate in most sports, because of all the excess clothes we were wearing. And the veil very unpractical when playing sports”.
For a market that was not targeted by big market share holders like Nike scattering small companies took the initiative of designing something fruitful for Muslimahs. People like Zanetti, Oliver Momeni and Hasema saw a great potential and design need in the market of swimwear for Muslimahs. Zanetti, is the owner of Ahiida, an Australian company that designs women’s sportswear. Oliver Momeni started his venture of Bodykini in 2007, based in Spain and Hasema a Turkish company started designing a line of swimwear for men, women and kids. Among all these products the most admired and reviewed is “Bodykini”.
Surely, Oliver had the support and opinions of his Iranian family members and an experience of over 20 years in the family textile business. Before designing the final product “Bodykini”, Oliver conducted a lot of market research and held talks with many Muslim women. In the course of his time, he learned the important attributes targeted while designing the swimsuit. He designed Bodykini which is a complete blend of a swimsuit that looks great, designed for modest comfort, adheres to Islam’s tradition and most importantly lets women swim without any fear.
It does so by removing all the excess fabric that the previous swimwear provided like the veil, pants and skirts. Oliver incorporated every thing into 2 main piece of clothing: a shirt with a hijood that serves as a close-fitting headpiece, which firmly lays on the head without slipping and a pant. The fabric used is a high quality water-repellent fabric that is not only highly Chlorine resistant but also provides protection from ultraviolet rays. The advantage of using a Polyester material is that it has low water absorbency, dries fast and ensures complete stretch in all directions leading to comfortable swimming or aqua-sport.
The Bodykini comes in two colors to choose from and two unique features. The first feature is the two elastic bands that are attached at the inside of the pants that get buttoned to the inside of the suit, which prevent the suit from floating in case the swimmer performs a feet first dive. The second feature is the small pocket with a zipper in the pants; ideal for keeping small items like keys or money.
So now, with products like Bodykini both the problems namely: meeting the Islamic traditional requirements and availability of a comfortable swimming garment for women, are solved.
Bodykini is available online at bodykini.com. Along with this Bodykini has been launched in the Middle East and is available in Dubai at Al Boom Marine retail stores or at the Dubai Ladies Club.
Now, Islamic women can remain more active and enjoy the aqua sports with the power of Bodykini.
The Bodykini modest swimwear is becoming popular among not just the Muslim population but also among all those women who love to cover their bodies and prevent the tans while enjoying the relaxing water.
Having said all this, Oliver Momeni is not just being thanked by all Muslim women for introducing such a wonderful product in the market but the big players are looking forward to promote products like Bodykini which is showing a very good grip on the swimwear market. Taylor, of Azizah Magazine, says that
“In another 15 years there’s going to be a sizable Muslim consumer market and lots of demand”.
I think we’re where the Hispanic market was 20 years ago, and today the Hispanic market is a big consumer market.” Further more, Arun Jain, a marketing professor at the University of Buffalo in New York State, agrees and states that given the growth potential of the Muslim community in the United States, major sportswear manufacturers could be missing out on an opportunity to break into an emerging market. Moreover, more than just the Muslim women the modern world women comprising of Christian, Jews and others don’t feel the need to show off their bodies and strive to be modest.